Project Overview


A chain of fresh juice and smoothie bars retail shop of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh-squeezed juices and juice blends and a variety of food items including, hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads, Energy Bowls, baked goods and snacks. There are over 800 domestic and international food chain locations.

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A Fresh Take on Mobile vThink team along with Fishbowl helped food chain juice shop create a plan to launch menu regionalization and ingredient substitution functionalities integrated into food chain iOS and Android Apps and presented this in the food chain conference held during May 2016. The food chain mobile experience provides order ahead power and pay in advance at the stores. We have recently added menu regionalization to enable customers pick up menus and submit orders specific to the store. In addition, ingredient substitutions are made possible for selected products that the customer choose.

A Fresh Take on Tab The smoothie and freshly-squeezed juice retailer has recently rolled out the Menu regionalization and Ingredient substitutions which was designed and developed by vThink team.

We intended to improve customer satisfaction and reduce wait times for guests and continues the brand's commitment to enhance the App experience and improve its implementation of technology as consumers increasingly turn to mobile for retail transactions. We also incorporated an updated brand look and feel and an improved digital customer experience.

The new functionalities allow customers to user the app effectively for the on-the-go consumer in the QSR space which is experiencing a shift to mobile ordering as consumers are engaging with brands on different platforms at different stages of the path to purchase.

Customer Review


Blondie said:

I am so impressed with this new and improved app! I get food chain a few times a week; and this all makes it SUPER easy to order ahead so I never have to wait in line! I usually need help when using a new app, but this one was super seamless and simple. I'm already looking forward to my next order!

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